Public-site analytics

Heavy Duty Builders keeps analytics deliberately minimal and privacy-friendly. This page covers heavyduty.builders . Everything else is covered by our privacy notice .

How analytics works

We use Umami, an analytics tool that we host ourselves. It counts page visits and referrers, and does not join them into a visitor profile.

On each visit, Umami hashes the IP address and browser user-agent with a secret that rotates. This lets us count visits without storing the IP address. The resulting identifier changes after each rotation period, so we cannot recognise a visitor across rotation periods.

What we retain

For each analytics session, the database retains approximate location derived from the IP —country, region and city— plus browser, operating system, device type and screen size. We do not store IP addresses.

What we don't do